Status2, a company specialized in software solutions for the point of sale, ERP and CRM for omnicanal retail, establishes a collaboration agreement with the agency LF Channel for the management and development of its communication strategy, contents and digital marketing in Spain. Status2’s mission is to help retailers to offer the best shopping experience at the point of sale. In 2020, part of its business strategy is to consolidate its position in the Spanish market and reinforce its media and online visibility.
Albert Gràcia Lupotto, Business Development at Status2, said: “For us it was key to find a partner who understood and had proven experience in our industry. With LF Channel we have found the ideal partner to position our brand at a national level and to make our most outstanding innovations known”.
In the current situation, retail software companies have a role to play in helping retailers and enabling them to access innovative solutions to be closer to their customers. “It is a privilege to have the trust of a company like Status2 and to be able to be allies in developing its communication strategy, contents and digital marketing. LF Channel’s team has a wide experience in managing public relations and online positioning projects for B2B sectors and software solutions. Status2 is a company that keeps on consolidating in Spain, providing innovative solutions to the retail sector and adapting to the current demand”, said Imma Folch, CEO and founder at LF Channel.
LF Channel will coordinate a strategy to position Status2 within the Spanish market and give more visibility to its solutions among key audiences. The agency will also lead its digital marketing project, creating content for its blog and managing the SEO strategy.