Initial Situation
Melboss, the music hub and open marketplace for the music industry, was arriving to Spain in September 2016.
An event was planned with industry representatives – Melboss Open Madrid – where the different actors –artists, labels, representatives, photographers, etc – would meet, just like they can do so in their online network.
The Challenge
- Emphasizing Melboss altruist objective, positioning it as an initiative that has arrived to help artists and creators to make their careers grow.
- Amplifying the message in order to reach a massive audience, while keeping it clear that this is a professional initiative for a segmented industry.
Results
- 16 music influencers and journalists attended Melboss Open Madrid.
- Total OTS: 26.661.327.
- Social media reach generated by influencers during the event: 140,310. Interactions: 635.
