EcoVadis, a world leader in business sustainability and intelligence ratings for global supply chains, begins working on the planning, management and development of its communication and content marketing strategy in Spain with the LF Channel agency. EcoVadis, backed by a powerful technology platform and a worldwide team of experts in sustainability, business intelligence and tools to improve the collaborative performance of global supply chains, seeks to secure its presence in the market through one of the stronger local agencies and with a wider strategic global / local vision.
David McClintock, director of marketing at EcoVadis, commented: “The broad experience of LF Channel in the management and planning of B2B and corporate communication strategies in several segments and at national and European level has been decisive for our decision. We also highlight the agility, market vision and qualification of a communication team capable of operating quickly and solidly, without forgetting the strategic vision.”
Companies are experiencing a big pressure that requires them to grow responsibly while fulfilling a broad social purpose that generates a positive impact throughout their entire value chain. That is why sustainable purchasing can play a fundamental role in meeting these expectations. Imma Folch, CEO of LF Channel, explains: “The LF Channel team is currently developing a corporate sustainability program that, both professionally and personally, aligns with the vision of EcoVadis. These shared values help us working side by side and with broad involvement with this client, betting on their development and leadership in the country”.
As the communication agency of EcoVadis, LF Channel will design and implement a strategy to introduce and position the company within the Spanish market and give greater visibility to its solution among key audiences. The agency’s main functions will be those of press office, content generation, communication consulting and media relations.