WHO WE ARE
We are a marketing and PR agency with extensive experience in the distribution market. Our specialization is in “providing, developing and executing marketing, sales and communications plans to increase the sales QUALITY, branding and market share of our clients”.
Through our services on strategic marketing, field marketing, communications and PR, our clients achieve their goals. Our commitment is to advise clients in the choice of a suitable channel, to communicate their plans and competitive advantages to their clients, to promote their products at the point of sale, to utilise market intelligence proposing an accurate services combination to step ahead of their competitors.
In short, LF Channel is part of your team.
HISTORY
LF Channel was created in 1996 as a service for companies within the computing distribution and information technologies sectors, covering the need for training and information about the emerging sales channels. For more than a decade we have placed technology closer to the end consumer, whoever it was at every market stage and lifecycle. We have been able to adapt our offer to the changes that have occurred in the distribution scene and in the consumption habits of our clients´ target markets.
LF Channel initiated activities in February 1996. Our first clients were Intel, Olivetti PC and Corel Corporation, who relied on our Marketing Consultancy services. Staff: 2 people.
In 1997 our Field Marketing Department was created to provide training services for chain store staff.
We started providing basic Communications services in 1998, at the request of one of our clients.
In 1999 the Communications, PR and Events Department was created to provide our existing and potential clients with complete services.
In 2000 we founded the European network of Field Marketing Agencies IMPACT, expanding our offer to Western Europe (France, Italy, Benelux, Germany and UK).
Retail and department stores acquire prominence during 2001, providing both the computing and the textile sectors with our Field Marketing and Market Research services.
After the dotcom crash, a second generation company, mipasado.com, hires our Marketing Consultancy and PR Agency services in 2002.
During 2003 we consolidate our presence in Madrid and we strengthen our task forces capacities and ollow-up services for marketing clients.
In 2004 we open our own office in Madrid, increasing staff with high-level professionals in Communications and Marketing. The size of our total company staff stabilizes around 40 people.
In 2005 we move from our initial headquarters in Avenida Tibidabo to the centre of Barcelona, where we celebrate our company's 10th Anniversary.
WORKING PHILOSOPHYS
Dedication, passion, commitment, reliability, team vocation, flexibility, fun, motivation. That is how we understand our working way.
Our independent agency model enables us to be quicker and more flexible. We go for the local approach with an international view. We combine our marketing and communications services to fulfil our commitment with each client´s objectives.
These points of reference have allowed us to grow and evolve with our clients and contributors without becoming just another provider. We are part of their team.
MARKETS
We are experts in the computing, information technologies and consumer electronics markets. In addition, we have carried out projects for clients from the toys, childcare, road safety, motoring and textile sectors. The know how of an innovative sector like technology has a lot to contribute to some sectors and it applies more and more ideas from others, such as the fashion, sports or massive consumption markets.
We know well the operation of the distribution channels, both wholesalers and retailers, department stores and online sales. We have experience in activities addressed to sellers, manufacturers and consumers of all kinds.
In each market, what matters is to meet people´s needs. In an increasing integration scenario between technology and professional and personal life, we offer a specialized and all-purpose approach.
PARTNERS NETWORK
At LF Channel we are always open to add new services for our clients. If you are a company related to marketing, communications or events production and you have an innovate service, an idea to develop, a client seeking co-sponsorship, or you just don’t reach to where we do, contact us. We are client-oriented and, therefore, we always look for what best suits them, even if it is not in our usual services list.
SOLIDARITY PROJECTS
The important value of money is turning small contributions into big smiles. From its start, LF Channel participates in solidarity projects keeping a permanent follow-up of their development and results. The projects we collaborate with are proposed by the whole LF Channel team.
- Collaboration in the construction of an orphanage in Bimpedhi, India
- Collaboration with a Catalan ophthalmologist for the eyes revision of children at the Dominican Republic
- Funding a woman teacher´s salary in Afghanistan, through the RAWA women association
- Donation to the Home Project Association, that works in rehab plans for young drug addicts in Madrid
- Economic donation and visit to an elderly people home in the Poble Sec neighbourhood, Barcelona
- Donations to the Vicente Ferrer Foundation to alleviate the Tsunami catastrophe affecting the South of India
- Donation to the Fishermen Association of Muxía on ther projects to fight the ecologic disaster produced by the sinking of the Prestige petrol cargo in Galicia
- Support actions to the AVES Association website, to help people with cancer and terminal illnesses, Barcelona
- Donation to TAMAIA, association which struggles against gender violence, Barcelona
- Economic contribution to fund the construction of a school in Turkana, Kenia
- Collaboration in the construction and setting up of a classroom in the teenage-mother´s home in Matay, Perú
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