MARKETING CONSULTANCY
WHEN DO I NEED IT?
Your company has a new product or service it wants to launch to market. You hesitate about the most suitable actions to penetrate the target groups, and you are seeking a sound marketing strategy to follow.
WHAT DO I NEED?
At LF Channel we have extensive experience in launching new products or services. After deep analysis of the market and the product or service, we can formulate an actionable marketing plan, proposing distribution channels, sales training, media communication strategy and follow-up results analysis.
WHAT DO I GET?
Our marketing plan will provide an actionable guide and is designed to match with your strategy and aims, and, if you wish, we can also manage the implementation of all of the action points involved.
DISTRIBUTION CONSULTANCY
WHEN DO I NEED IT?
On many occasions, establishing contacts with distribution channel players is expensive and requires a substantial investment in time. Your company needs to have the appropriate channel to achieve its objectives in a time-effective manner.
WHAT DO I NEED?
When selecting the most suitable wholesalers, distributors and partners, it is important to know all of the options and alternatives at hand. It is also important to have market intelligence on the players within the channel. LF Channel can advise you in this process, allowing you to make informed choices and decisions.
WHAT DO I GET?
We consider your time is a valuable; we offer you ours to define the most suitable channel for your products or services to flow towards their target public.
MARKET RESEARCH
WHEN DO I NEED IT?
If you are about to launch a new product, a new advertising campaign, if you want to know what your product reception is like or how it is positioned, or what your company does, you need to research the market.
WHAT DO I NEED?
There are many ways and multiple tools to talk to the market. We can organize a focus group to study the relation of consumers with your product. We can use consumer panels to obtain information about purchase habits, make in-depth interviews, watch consumers, and we can speak to them.
WHAT DO I GET?
Information is the most valued tool to make the right decisions. Through a good market research you can optimize your resources and profit from your actions.
TRAINNING PROGRAMMES FOR THE DISTRIBUTION CHANNEL
WHEN DO I NEED IT?
You may be working with the right channel, your product might have an unequalled competitive advantage, you may have a products range that, launched jointly, increases success probabilities, etc. Nevertheless, sales do not show it.
WHAT DO I NEED?
You need to train your salespeople, point-of-sale salespeople, prescribers. Those who form the channel must be your eyes and mouth. Allow us to organize collective, in situ trainings and to prepare support material for you.
WHAT DO I GET?
Those resellers properly trained, who belong to your authorized distributors programme, will offer confidence and reliability to your end customers, obtaining an increase in sales and final satisfaction.
EVENTS FOR THE DISTRIBUTION CHANNEL
WHEN DO I NEED IT?
Whether you need to launch your new products or services, company plans, promotions o results; or to give training and incentives to your distributors, you need to bring them together, making a break from day to day routine, thus getting their total dedication.
WHAT DO I NEED?
We have broad experience organizing conferences, meetings and recreational events for salespeople, distributors and the general public. Just let us advise you on the most suitable format, length and geographic distribution.
WHAT DO I GET?
Alter a well managed event, your company will obtain emotional relevance and your channel will be more prepared to achieve its objectives.
INCENTIVE PROGRAMMES
WHEN DO I NEED IT?
For market status or business strategy, you wish to boost selling marks of a product or service. You need those who play a role in sales make an additional effort and you want to reward them for it.
WHAT IS IT?
An incentive programme, as well as rewarding the additional effort, enables the distributors to have your company in a higher regard in both professional and personal levels. Well communicated and implemented incentive programmes have a direct effect on your sales.
WHAT DO I GET?
LF Channel can manage your incentives programme, from design, selection of prizes and communication to the organisational tasks implied in start-up, follow-up and evaluation of results.
HUMAN RESOURCES RECRUITMENT
WHEN DO I NEED IT?
If you have o want to generate open positions in your team for sales people with expertise in the distribution channel or product managers or trainers, you will need to make a specific selection.
WHAT IS IT?
After an in-depth briefing on your needs, we can make a selection of sales staff for you, ranging from promoters and merchandisers to account managers of different capacities. We have an extensive database of people who have already worked with us and who know the market. We understand your channel and, therefore, we can provide you with the most suitable personnel.
WHAT DO I GET?
You will get a series of applicants among whom you will be able to choose the one who fits better within your corporate philosophy. LF Channel is a guarantee.
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