ANIMATIONS AT THE POINT OF SALE
WHEN DO I NEED IT?
Products must often compete for the attention of the public at points of sale. They need to be given a platform to highlight their presence above other products, to be given a clear voice amongst the noise of the competition.
WHAT IS IT?
We will investigate the most effective ways to communicate your product to your audience there, according to the guidelines and rules of the point of sale. We can handle booth design, branding, and hosting, facility design and promotions such as free samples or trials.
WHAT DO I GET?
Excellent exposure at points of sale. We will strive to bring your company's products and services to the front of your target audiences' mind. Prompting purchase either at the point of sale or indeed stimulating their desire to make a repeat visit to purchase at a later time.
DEMO DAYS AT THE POINT OF SALE
WHEN DO I NEED IT?
If your product or service has a competitive advantage based on its use or application, or with some technological component, you must organize demonstrations for your potential clients to unveil this advantage.
WHAT IS IT?
A demo day at the point of sale needs promoters who are well briefed and trained and are able to present your product and company in a positive manner. The demo also needs to conform to the guidelines and rules of the sales area or shopping centre. We have been organising these range of activities for ten years and are able to run demo-days with effectiveness and success.
WHAT DO I GET?
Demonstrations will increase sales at the point of sale and are an excellent tool to communicate your brand image and values. You will get full reporting, comprehensive of the essentials you need to evaluate results.
MERCHANDISERS AND RACK JOBBING
WHEN DO I NEED IT?
If we negotiate shelf management with the point of sale, we want to implement our own specific layout. People from our environment must manage the product's location, suitable number and arrangement, informing us regularly.
WHAT IS IT?
LF Channel will design the optimum visit routes, advise you on how to position your products and will obtain stock data, both yours and of your competitors. You will always be informed through our project managers and our online reporting tool LF@Tracker.
WHAT DO I GET?
With the information obtained during our visits, you will be able to define your distribution strategies and adapt your offer on the shelf in order to increase sales.
TASK FORCES
WHEN DO I NEED IT?
Sometimes, interpersonal relations between our salespeople and the point-of-sale people make a product easier to have a higher rotation. It is important for the distribution channel to be well trained and attended.
WHAT IS IT?
With our task forces service we can get to where you do not, or reinforce your sales team during periods of maximum activity. We regularly inform you of your distribution channel situation and of your products sale course.
WHAT DO I GET?
A good service to the channel provides our brand with the highest care. Through our task forces we can also speed up orders and increase awareness and knowledge from prescribers.
TELEMARKETING
WHEN DO I NEED IT?
When we want to quickly communicate a promotion, announcement or launch to our distribution channel, nowadays technologies provide us with many different alternatives, but the human factor is irreplaceable.
WHAT IS IT?
As experts in market research, we know how to plan and prepare a telemarketing call to obtain the desired results. Whether for information or data capturing, or inviting clients and prospects to an event, we have the appropriate technology and resources to optimize costs.
WHAT DO I GET?
Personal contact with your clients will increase your emotional presence. Our market research team will analyze all of the information gathered according to what it is suitable and required.
CALL CENTER
WHEN DO I NEED IT?
On some occasions, to support a specific campaign or to provide clients and distributors with a better service it is necessary to implement a Customer Service centre. This may mean adding huge additional costs to your structure. The solution: outsourcing.
WHAT IS IT?
We have VoIP technology and the necessary experience to implement a call center to meet your requirements. We provide you with a specific phone number for your needs and a suitable team, with the language skills your company requires.
WHAT DO I GET?
A better service for your clients, a quick answer and a kind voice, a positive image for your brand. You can count on us for that.
MISTERY SHOPPERS
WHEN DO I NEED IT?
Sometimes you become a buyer of your products or a user of your services. The purchase experience will surely suggest some new ideas to implement or even mistakes to correct. Sometimes it is necessary to become your own client to be able to reflect on your own strengths and weaknesses.
WHAT IS IT?
LF Channel can organize a “mystery shoppers” activity. It consists of a team who, at a local or national level, can act as customers interested in your product. Properly trained, they will obtain first-hand purchase experience of the service your company offers to its clients.
WHAT DO I GET?
The information obtained from these activities is essential for planning future training activities or promotions aimed at the channel.
PRODUCT LAUNCHES
WHEN DO I NEED IT?
We have a new product or service at launch stage and want to ensure that the channel is ready from day one. We also need to hit the ground running with awareness amongst our target customers.
WHAT IS IT?
A product launch by means of an event in parallel with training to the channel will guarantee a faster introduction to market. Knowing your objectives, we will show you the most suitable ideas and ensure well managed implementation.
WHAT DO I GET?
A good start ensures a successful course. Awareness, knowledge and branding must be present in every new product or service launch and lifecycle.
CREATIVITY AND PROMOTIONAL MATERIAL DESIGN
WHEN DO I NEED IT?
Whether you are developing specific product promotions or not, good promotional materials, well branded, will help supporting your sales and increasing mindshare among your customers.
WHAT IS IT?
Promotional materials can enable you to capture attention quickly. Creativity must transmit an accurate message and provoke a reminder, or create a call to action. If you wish to install material at the point of sale, you must know the rules of department stores. We have been installing material for years in such locations and we know the rules and also what works.
WHAT DO I GET?
Creative, useful and cost-effective promotional materials which will enable you to stand out from your competitors.
SUPPORT IN TRADE SHOWS
WHEN DO I NEED IT?
Attendance at a trade show requires expertise, management and the right resources. Often companies are put off by the level of involvement that is required. We can take the task on for you, following your brief to develop a presence for you which is successful.
WHAT IS IT?
Venues and facilities bookings, booth design and management, inviting clients, recruiting qualified staff to assist the public, paralleled activities such as parties, dinners and transportation, we can handle all of this for you.
WHAT DO I GET?
Concentrate on your business by empowering us to support you at trade shows or events. We will appoint a project manager who will take charge of everything for you.
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