CORPORATE COMMUNICATIONS
PRESS OFFICE
PRESS CONFERENCES
INTERVIEWS
SUCCESS STORIES
LEADING ARTICLES
TRANSLATIONS AND ADAPTATIONS
EVENTS ORGANIZATION
WHEN DO I NEED IT?
Your company image needs a boost, or perhaps you have launched new products or are considering re-branding. Suitable internal and external information management is vital. As is keeping direct and fluent contact with the media.
WHAT IS IT?
Coordinated communication aimed at a certain public with the purpose of making known your products or services and your business viewpoint. The establishment of a mutual understanding which generates the desired response. LF Channel promotes active corporate communication, organized and specific for each client.
WHAT DO I GET?
The main objective is to portray and communicate a positive image of the company through communicative actions aimed at the editorial content of the media.
WHEN DO I NEED IT?
A communications strategy must be continued over time, if you wish your company and products to maintain a regular and outstanding presence in the media. Along with press releases, it is crucial to also be included in features that analyze in depth your industry, business and products.
WHAT IS IT?
An aerial in permanent search. LF Channel's function is to understand the media planning cycles, generate opportunities and offer timely and necessary information so that your company is perceived by the journalist as one of the key companies to be considered when creating a feature.
WHAT DO I GET?
The main objective is to present your company as one of the key players in your industry or sector.
WHEN DO I NEED IT?
You want to generate a quick impact around your company or you are about to launch a product that requires attention within the general public or in a specific segment to obtain the desired positioning.
WHAT IS IT?
Events organized for the media, in different forms (breakfasts, informal cocktail receptions, lunches) that are designed to match the kind of announcement, target press groups or image you want to portray. LF Channel helps you to decide on the format and manages the entire organization of the event for you.
WHAT DO I GET?
Create relationships within the media, become first-in-mind for key journalists and maintain your products presence and brand values.
WHEN DO I NEED IT?
Make known in depth, your company's philosophy and values, plans and directions. Interviews give local executives and managers from other regional offices, the opportunity to tackle different subjects (economic results, strategy, latest products launched to the market, etc.).
WHAT IS IT?
A personal meeting with a journalist is arranged in a question and answer format, which is easier to deliver than formal presentations. LF Channel's function is to select the most suitable media for the interviewee and to advise on content and the follow-up publication of articles.
WHAT DO I GET?
In depth press coverage of higher impact than general content. Enabling you to tackle specific aspects of interest for a particular kind of audience.
WHEN DO I NEED IT?
If you need to demonstrate to your prospects or partners how your products currently work for your existing clients, you need to develop and portray success stories.
WHAT IS IT?
Journalistic articles showing how your present clients are using your products or services. For example: why bank X chose your printers instead of those of your competitor, what the user's experience has been in terms of installation and requirements solution.
WHAT DO I GET?
Have a good sales tool, as it is a material your company salespeople can use and which is also very appreciated by the press to illustrate real applications of products and services.
WHEN DO I NEED IT?
When the company has knowledge, experience or market approach that is not visible enough, the leading article contributes credibility and informative value both for the media and for existing and potential clients.
WHAT IS IT?
A communicative tool which develops a certain subject related to the company activity and which creates a positive image of it, capturing the attention of the desired audience. The content must avoid the commercial tone. LF Channel takes charge of proposing subjects according to the current issues, adapting the texts adjusting them to the accurate approach and the available space on each publication, as well as managing the publication of the article.
WHAT DO I GET?
Being on the key media contributing knowledge, positioning the company as a reference in its market area.
WHEN DO I NEED IT?
In today´s global world, and especially in the technology sector, it is usual to handle informative material in other languages. Nevertheless, the specialized translation and the local approach are necessary elements to get an effective communication in each market.
WHAT IS IT?
Create or turn informative materials - corporative, product, leading – in an efficient communication toll. LF Channel translates and adapts contents, from English to Spanish and Catalan, adjusting them to a target public. We also offer general services of webs and marketing materials translation.
WHAT DO I GET?
Adapt both the corporate messages and its sales and marketing information to our local market, taking into account its special features.
WHEN DO I NEED IT?
I want to make an announcement, achieve fidelity from my clients, give an incentive to my salespeople, organize a conference series, transmit my corporate philosophy. In short, I need to socialize.
WHAT IS IT?
Develop an activity adapted to the wishes or expectations of a particular group. The creative format will change according to the desired objective. Product launches with recreational activities, formal press conferences, creative team supporting the exhibitor at trade shows, etc. There is no limit to imagination. LF Channel manages all.
WHAT DO I GET?
Establish a more personal relationship with participants, create emotional links with the company and create or reinforce its branding.
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