Press Release

24 september 2009

Wacom presents multi-touch strategy

Latest stage in development marks the company’s transition to the leading computer interface organization

Wacom today announces the latest step in its brand development with the launch of Bamboo second generation – the company’s first interactive tablet that merges multi-touch functionality with pen tablet technology in a single device. With Bamboo, Wacom addresses new consumers by enabling direct access and easy interaction with digital content. In addition, the introduction of multi-touch illustrates the company’s transition from market leader in specialist pen tablets to the leading interface organization.

Positioning Wacom among the technology market leaders, Bamboo second generation enables users to interact with computers in an intuitive and more natural way, using pen and touch input. Consumers are now looking for integrated digital lifestyle products that are multifunctional and technically advanced, yet simple to operate. Recent advancements in the market have opened up new ways for end users to interact with digital content. In particular, Apple’s introduction of the iPhone offers a new user interface concept with a new level of interactivity, while Microsoft’s Windows 7 will also provide multi-touch technology.

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Press Release

24 september 2009

Get a feel for Bamboo’s new multi-touch technology

Wacom introduces first interactive tablet combining multi-touch and pen input, ushering in a more intuitive, simple and inspiring way to work with computers

Wacom today announces Bamboo second generation – the first interactive tablet that merges multi-touch functionality with pen tablet technology in a single device. Based on current consumer trends and the introduction of touch devices such as the Apple iPhone, Bamboo provides a simple and spontaneous way of using a computer. It is operated by either multi-touch (finger-based input) or the digital pen when tasks require more accuracy and precision. Four different products are introduced in this range – Bamboo, Bamboo Fun, Bamboo Pen and Bamboo Touch.

Bamboo is aimed at consumers who use computers as part of their digital lifestyle to communicate, share and create content. It enables anyone to be creative. It is the perfect tool for self-expression and personalisation when producing everyday documents, presentations and blogs, or when communicating with friends, colleagues and family through social networking tools such as Facebook and Twitter.

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