24 september 2009
Wacom presents multi-touch strategy
Latest stage in development marks the company’s transition to the leading computer interface organization
Wacom today announces the latest step in its brand development with the launch of Bamboo second generation – the company’s first interactive tablet that merges multi-touch functionality with pen tablet technology in a single device. With Bamboo, Wacom addresses new consumers by enabling direct access and easy interaction with digital content. In addition, the introduction of multi-touch illustrates the company’s transition from market leader in specialist pen tablets to the leading interface organization.
Positioning Wacom among the technology market leaders, Bamboo second generation enables users to interact with computers in an intuitive and more natural way, using pen and touch input. Consumers are now looking for integrated digital lifestyle products that are multifunctional and technically advanced, yet simple to operate. Recent advancements in the market have opened up new ways for end users to interact with digital content. In particular, Apple’s introduction of the iPhone offers a new user interface concept with a new level of interactivity, while Microsoft’s Windows 7 will also provide multi-touch technology.