LF Channel Expands its Marketing and Communication Services with a New Online Marketing Division
Jofre Folch will be leading the new department and will integrate its new services into the LF Channel’s traditional marketing division to expand its global offer to customers
LF Channel, an independent marketing and communication agency that counts with more than 15 years of experience in the market, completes its marketing department with a new online marketing division. The new department will offer and manage SEO, SEM, social media and online media campaigns for those customers who want to strengthen their web presence and increase the efficiency of their 2.0 actions in order to enhance brand awareness and raise sales. Jofre Folch, online marketing strategies expert, consultant, professor and director of the new department, will provide his know-how to LF Channel’s wide current and future customer portfolio. LF Channel’s online marketing division will also support the PR department in launching PR 2.0 campaigns.
Nowadays the organizations must foster customers’ brand awareness keeping in mind that users are much more loyal and engaged to their peers in the web and that posts and comments in social networks are the best behavioral change factor. Thus, the need to design and execute a strategic online actions plan, integrated in the corporate marketing plan to define and analyze customers’ needs and adapt the overall strategy to them. This is the main reason why LF Channel has moved to expand its services with the new online marketing division. Apart from Jofre Folch, the new department is completed by Enrique Hernando, Business Development Manager and Bertha Lagos, community manager.