LF Channel will manage ATEN’s communication strategy in the Spanish market

Barcelona, March 1, 2011 – LF Channel, full-service marketing and communication agency, has been selected by ATEN multinational company, a leading manufacturer of advanced connectivity solutions and KVM Switches, to develop a communication strategy for its brand in Spain.

In MATELEC, an International Exhibition of Electrical and Electronic materials held last October, the agency developed a pilot project promoting the family of solutions ALTUSEN for the management of servers. LF Channel’s methodology and extensive media knowledge generated very positive results for ATEN. This experience was decisive in the signature of the current annual arrangement for 2011.

After months of preparations to re-launch its brand in Spain, ATEN has decided to promote its brand image and products in Spain on a regular basis. To do this, ATEN will utilize the proven experience of LF Channel to take full advantage of the coordinated work between local dealers and the customer’s team located in Belgium. LF Channel will also provide support in producing content that will educate the market about the key role of connectivity technologies in high-impact sectors, such as data centers, broadcasting, and storage in general.

Founded in 1979, ATEN International Co. Ltd. specialized in connectivity solutions and systems management of information technology. Today, it is considered the leading manufacturer of KVM Switches worldwide. ATEN offers a wide range of solutions designed to meet the expectations of consumers, SMBs, and large corporations.

For more information about the online services offered by LF Channel, please visit: www.lfchannel.com

About LF Channel

LF Channel is a marketing and communications agency with 15 years of industry experience, specializing in developing and implementing comprehensive plans that suit the different needs of each client and market.The company’s main objective is to serve its clients with a number of vital tools to enhance the quality and quantity of their sales, market share, and image, allowing them to grow and evolve in an increasingly competitive and dynamic sector.

LF Channel has more than 40 specialists working, who are distributed among the various corporate communication disciplines: public relations and communications, marketing and event management.

LF Channel is part of Worldcom Public Relations Group, an international network of independent agencies, and is an active member of Word of Mouth Marketing Association (WOMMA).

LF Channel
Raúl García
Director of Communications
Email: rgarcia@lfchannel.com
Tel: +93 418 81 51
http://www.lfchannel.com

LF Channel will manage ATEN’s communication strategy in the Spanish market (190)

LF Channel celebrates its fifteenth anniversary and faces new projects in 2011

Barcelona, February 23, 2011 – LF Channel, a full-service agency with added value in communications and marketing, is celebrating its fifteenth anniversary enhancing its services and strengthening its presence in new markets.

Founded in February 1996, the agency’s main goal was and still is using the formula of combining and creating synergies between the areas of marketing and communications, to communicate, educate, and inform through their passion for service. LF Channel has spent 15 years creating, developing, and implementing successful strategies in order to increase the quality of sales, image, and market share of its customers, mainly in sectors such as technology and consumer products.

LF Channel, which has a long experience in the technology market, has now expanded its services to the pharmaceutical and consumer health markets, as part of its process of opening up new market segments.

Among the main services LF Channel offers these include strengthening:

• Communication and Events. Using 2.0 tools that complement the plans and comprehensive communication strategies of their clients
• Online Marketing. Through the in-house training courses:

1. Development of a basic plan for online marketing: Develop and define a plan for optimizing online marketing investment with clear objectives that can range from the capture leads to direct sales.
2. Joomla Web Development workshop course: Create, manage and optimize one of the most used web content manager.
3. The keys to a successful website: Get the most out of investment, usability and SEO.
4. Management of Social Networks in the company: Managing social networks as tools for brand placement on the Internet.
5. Social Media Reputation Program: Take the best decision on where to be present as a company or what communication channels create a higher level of recognition to obtain the best return on investment (ROI)

• Strategic market consulting. Offering support in negotiations with wholesalers and distributors, or by quantitative and qualitative studies ad hoc designed for each specific customer and market.
• Field Marketing. Using innovative tools that adapt to the times at the moment of a sale or merchandising.

Since 2009, LF Channel has been the head of the EMEA marketing area for Worldcom Public Relations Group. The Spanish agency has been a member of this professional association of public relations and communications since 2007, which has allowed the management of communication strategies for Spanish companies in different countries and expanded its influence in various international markets such as Brazil, Colombia, Argentina, France, United Kingdom or Russia.

“We are very proud of the quality level achieved by the work of the LF Channel team during this stage of the company. Our line of action is to keep improving with and for our customers, expanding our range of services with the same professionalism and involvement that characterizes us,” said Imma Folch, General Manager of LF Channel and Marketing Chair of Worldcom EMEA.

For more information about the online services offered by LF Channel, please visit: www.lfchannel.com

About LF Channel

LF Channel is a marketing and communications agency with 15 years of industry experience, specializing in developing and implementing comprehensive plans that suit the different needs of each client and market.The company’s main objective is to serve its clients with a number of vital tools to enhance the quality and quantity of their sales, market share, and image, allowing them to grow and evolve in an increasingly competitive and dynamic sector.

LF Channel has more than 40 specialists working, who are distributed among the various corporate communication disciplines: public relations and communications, marketing and event management.

LF Channel is part of Worldcom Public Relations Group, an international network of independent agencies, and is an active member of Word of Mouth Marketing Association (WOMMA).

LF Channel
Raúl García
Email: rgarcia@lfchannel.com
Tel: +93 418 81 51
http://www.lfchannel.com

LF Channel celebrates its fifteenth anniversary and faces new projects in 2011 (182)

LF Channel audits and advises its clients about their reputation in social media

Barcelona, January 26, 2011 – LF Channel, a full-service agency with added value in communications and marketing, has launched its new Social Media Reputation service that allows the clients to know a user’s activity, such as the where, when, and how, on social media in relation to their company. This is defined as social mapping. This service provides the necessary information that allows a customer to make the best decision on where to be present in social networks or which communication channels to create to achieve their desired position.

The actions on social networks require setting clear objectives and to define the best return on investment is particularly useful to know the image of the company that runs the networks, which requires a distinct analysis from the traditional metrics. Therefore, the methodology proposed by LF Channel involves a first phase that analyzes the statements and conversations that are generated from a brand, company or person, in different mediums of social media (Facebook, Microblogging, Bloggers, YouTube and Flickr). In this phase, the messages sent by the client and what others say about it can be tabulated.

In the second phase, a small comparative study of major competitors or references that may attract similar desired demands is conducted. And finally, once all data is collected and tabulated, LF Channel advises the client to make the best decision when choosing the best communication strategy and which online-marketing activities to continue, while focusing on the diverse target audience.

The qualitative and quantitative analysis of Social Media Reputation service about visibility and quality of information that moves across the network can be done both nationally and internationally. It pays special attention not only to the strengths highlighted by the users, but also to all “unwanted” messages by the client to make a subsequent monitoring and control of them.

“Now days, it is vital to utilize in a strategic form the information that provides us with the tools for media analysis and social networks and this allows us to define how we will build our presence in them. The ability to show that there is a team after a brand or product can allow the gain of proximity, closeness and trust, which helps maintain a direct dialogue and interaction with users or potential clients. The aim is to build trust and create a loyalty program that will maintain, as well as, attract new audiences, “said Jofre Folch, Director of Online Marketing Channel LF.

For more information about the online services offered by LF Channel, please visit: www.lfchannelonline.com

About LF Channel

LF Channel is a marketing and communications agency with 15 years of industry experience, specializing in developing and implementing comprehensive plans that suit the different needs of each client and market. The company’s main objective is to serve its clients with a number of vital tools to enhance the quality and quantity of their sales, market share, and image, allowing them to grow and evolve in an increasingly competitive and dynamic sector.

LF Channel has more than 40 specialists working, who are distributed among the various corporate communication disciplines: public relations and communications, marketing and event management.

LF Channel is part of Worldcom Public Relations Group, an international network of independent agencies, and is an active member of Word of Mouth Marketing Association (WOMMA).

LF Channel
Raúl García
Email: rgarcia@lfchannel.com
Tel: +93 418 81 51
http://www.lfchannel.com

LF Channel audits and advises its clients about their reputation in social media (172)

Worldcom EMEA offers Special PR Package for exhibitors at Mobile World Congress 2011

Barcelona, December 16, 2010 - Worldcom PR Group EMEA has devised a complete yet flexible PR package to help GSMA Mobile World Congress exhibitors generate effective press coverage from their presence at the event, to be held on 14th-17th February 2011 in Barcelona, Spain.

Worldcom special PR Package for Mobile World Congress 2011 includes the arrangement of one-on-one interviews with specialized journalists, presence on site and comprehensive PR support during the show. Exhibitors can choose between the following options, according to their regional priorities:
- Southern European Package: Italy, France, Spain and Portugal
- Northern European Package: UK, Nordics and the Benelux
- Central and Eastern European Package: DACH region and up to 2 selected Eastern European countries.
Companies interested in achieving media impact in different regions count with the possibility of choosing countries selectively. Besides, Worldcom PR Group can also offer PR Packages covering Asia Pacific and the American Region.

The GSMA Mobile World Congress is the leading mobile industry’s event with more than 49,000 visitors in 2010. In the past edition, approximately 1,300 companies showcased their organisations through exhibition and hospitality space across eight halls at Fira Barcelona. During the event, journalists have extremely busy schedules and it gets really difficult to attract and hold their attention on site. This is where Worldcom EMEA’s PR Package can help: with a fixed fee for one-on-one meetings with target publications, customers are assured of a good return on investment.

Worldcom can also provide additional PR services, such as pre-announcements for MWC2011, announcements in web 2.0 format, blog news, Twitter program, press conferences and localized press material. In addition, Worldcom partners can also offer MarCom services to the companies who may need them.

“Worldcom’s PR Package during Mobile World Congress allows customers to benefit from a high quality and results-oriented approach, common to all Worldcom EMEA offices. With just one-stop shop companies can have all their PR needs at the show fulfilled, knowing before hand that their ROI is guaranteed”, said Corinna Voss, Worldcom EMEA Chair.

Worldcom PR Group has successfully offered PR services during the previous editions of Mobile World Congress. Companies like Gemalto, Genaker, Nimbuzz have trusted Worldcom partners from different countries for managing press relations during the tradeshow in Barcelona.

Interested parties can contact their local Worldcom office for further information (see www.worldcomprgroupemea.eu for details) or email Imma Folch, Worldcom EMEA’s Marketing Chair, at folch@lfchannel.com

About Worldcom PR Group

Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations counseling firms, with some 109 offices in 95 cities worldwide. Established in 1988, it was formed so that the strongest, most capable independent public relations firms could serve national, international and multi-national clients while retaining the flexibility and client-service focus inherent in independent agencies. Through The Worldcom Group, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic arenas in which they operate. Visit www.worldcomgroup.com for more information.

Worldcom EMEA currently comprises 34 agencies with strong expertise in consumer, healthcare, travel & tourism, technology, energy & environment, financial services, investor relations, public affairs and crisis & issues management. Clients include Unilever, Johnson & Johnson, Panasonic, Sony Ericson, LG Electronics, the EU Anti-Tobacco Campaign, Verbatim and Palm. Visit www.worldcomprgroupemea.com for more information.

Press Information:

Press Office Worldcom PR Group EMEA:

LF Channel
Flor Calveiro
Email: fcalveiro@lfchannel.com
Twitter:@WorldcomEMEA
Tel: +34 93 418 81 51
http://www.lfchannel.com

Worldcom EMEA offers Special PR Package for exhibitors at Mobile World Congress 2011 (163)

LF Channel coordinates the international PR and communication strategy of Spamina

The agreement between Spamina and LF Channel, has the objective of enhancing the brand of the prestigious email security solutions, in Europe and Latin America

Barcelona, 29th November, 2010. – LF Channel, communication and marketing agency, and Spamina, manufacturer of innovative email security solutions, are working together since the 1st of November 2010, with the main objective of enhancing brand awareness as well as the position of the prestigious security solutions in different countries as UK, France, Italy, Brazil, Mexico and Chile.

“Our extensive experience in the security sector, has allowed us to identify the needs of Spamina since the first moment. Besides, being part of the Worldcom PR Network and having several agreements between different international agencies, let us offer, through our partners, global services with a high quality level.” said Imma Folch, General Manager of LF Channel.

“The collaboration agreement with LF Channel, allows Spamina to pursue its ambitious marketing plan in the different countries where the brand is already established, in order to achieve an important presence and visibility in the security sector, and allows the company to become a reference in email total security” added Ramon Planas, Sales and Marketing Vice-president of Spamina.

Once the Project initial phase is developed, the collaboration could be expanded over time with more countries in the action plan.

LF Channel has a wide experience of almost 15 years in the management of international accounts that wish to introduce their products and services in Spain, as well as national companies that want to expand to other markets.

About LF Channel:

LF Channel is a marketing and communication agency with nearly 15 years of experience. In LF Channel we are specialists in providing, developing and executing communication, marketing and sales plans for our clients. Our objective is to form a team with our brands, to reinforce their image, increase sales and to communicate in the best way possible the products and services our clients offer.

In LF Channel more than 40 specialists work in all the business communication disciplines: strategic marketing, field marketing and public relations. We work by objectives and by and for our clients. We advise about the most suitable channel, to communicate the competitive advantages and explain the product better than anyone else in the point of sale (the moment of truth). LF Channel is the market intelligence applied to sell more.

LF Channel belongs to Worldcom Public Relations Group, the world´s leading partnership of independently owned public relations counseling firms. More than 110 partners operating in over 91 cities on five continents belong to Worldcom, professional network with strong expertise in consumer, healthcare, travel & tourism, technology, energy & environment, financial services, investor relations, public affairs and crisis & issues management.

www.lfchannel.com

About Spamina:

Spamina is a company that offers email security solutions market by providing all the options for businesses and individuals protect against attacks that appear via email. With its comprehensive combat to 100% of undesired email (spam), viruses, and fraudulent mail (Phishing) or malicious (Spoof) and guarantees the system administrators and users, management and total control of the email. It also ensures the safety Spamina regardless of device used to access e (PC, laptop, PDA, BlackBerry, etc …)

Spamina (Aegis Security) has offices in Barcelona, Madrid, Milan, Paris, Reading (UK), Buenos Aires, Sao Paulo, Mexico City and San Francisco (USA). Its products and services are distributed through major dealers

www.spamina.es
Press information:

LF Channel
Raúl García
PR Director
Tel. (+34) 93 418 81 51
Email: rgarcia@lfchannel.com

 LF Channel coordinates the international PR and communication strategy of Spamina (140)

LF Channel appoints new PR & Communication Director and promotes its New Business Area

Raúl García assumes communication management of the company and Cèlia Díaz-Pardo will strengthen the New Business Area of the PR & Marketing agency

Barcelona, 23rd November, 2010. – LF Channel, Marketing and Communication added value integral services agency, has appointed Raúl García as Director of the Communication Department. The company has also strengthened its new accounts area with the full-time commitment of Cèlia Díaz-Pardo, previous Communication Director, to its function of Communication Business Development Director for both national and international markets.

LF Channel will celebrate its 15th anniversary next year. Fifteen successful years managing the communication of local and international brands which main objective is to launch their products and services into the Spanish market, and national companies that want to expand locally and to other markets. At this point, LF Channel is reinforcing its services to deal with new business challenges.

In this sense, the Communication Department is driving global programs that integrate traditional and 2.0 communication within the marketing strategies leaned on the Online Marketing Division. This department offers complete services including SEO/SEM and courses for companies. With Raúl García’s incorporation, LF Channel increases its project management capabilities and its resources oriented to business creation.

Raúl García has been working for several companies, mainly for the IT industry, being his last job position Communication and Marketing Manager at BitDefender Spain for more than 4 years.

Cèlia Díaz-Pardo has been carrying out supporting roles for General Management and Business Development, apart from her previous tasks as Communications Department Director, for more than 10 years. As a part of her functions, she has led LF Channel’s recognition of international projects and new accounts acquisition, collaborating with several international agencies and networks. These issues will be exclusively her new tasks.

LF Channel has a wide experience managing communication for international companies which want to introduce their products and services in Spain, and also national accounts that want to gain local presence and to expand to other markets.

About LF Channel:

LF Channel is a marketing and communication agency with nearly 15 years of experience. In LF Channel we are specialists in providing, developing and executing communication, marketing and sales plans for our clients. Our objective is to form a team with our brands, to reinforce their image, increase sales and to communicate in the best way possible the products and services our clients offer.

In LF Channel more than 40 specialists work in all the business communication disciplines: strategic marketing, field marketing and public relations. We work by objectives and by and for our clients. We advise about the most suitable channel, to communicate the competitive advantages and explain the product better than anyone else in the point of sale (the moment of truth). LF Channel is the market intelligence applied to sell more.

LF Channel belongs to Worldcom Public Relations Group, the world´s leading partnership of independently owned public relations counseling firms. More than 110 partners operating in over 91 cities on five continents belong to Worldcom, professional network with strong expertise in consumer, healthcare, travel & tourism, technology, energy & environment, financial services, investor relations, public affairs and crisis & issues management.

www.lfchannel.com

Press information:

LF Channel
Raúl García
PR Director
Tel. (+34) 93 418 81 51
Email: rgarcia@lfchannel.com

LF Channel has appointed a new Communication Department Director (137)

LF Channel Expands its Marketing and Communication Services with a New Online Marketing Division

Jofre Folch will be leading the new department and will integrate its new services into the LF Channel’s traditional marketing division to expand its global offer to customers

LF Channel, an independent marketing and communication agency that counts with more than 15 years of experience in the market, completes its marketing department with a new online marketing division. The new department will offer and manage SEO, SEM, social media and online media campaigns for those customers who want to strengthen their web presence and increase the efficiency of their 2.0 actions in order to enhance brand awareness and raise sales. Jofre Folch, online marketing strategies expert, consultant, professor and director of the new department, will provide his know-how to LF Channel’s wide current and future customer portfolio. LF Channel’s online marketing division will also support the PR department in launching PR 2.0 campaigns.

Nowadays the organizations must foster customers’ brand awareness keeping in mind that users are much more loyal and engaged to their peers in the web and that posts and comments in social networks are the best behavioral change factor. Thus, the need to design and execute a strategic online actions plan, integrated in the corporate marketing plan to define and analyze customers’ needs and adapt the overall strategy to them. This is the main reason why LF Channel has moved to expand its services with the new online marketing division. Apart from Jofre Folch, the new department is completed by Enrique Hernando, Business Development Manager and Bertha Lagos, community manager.

 LF Channel New Online Marketing Dept (168)

Imma Folch appointed as EMEA Marketing Chair of the Worldcom PR Group

The Director of LF Channel assumed this position after being elected by the partners of the network during Worldcom EMEA’s annual meeting..

Barcelona, October 20, 2009. Imma Folch, Director of the Marketing and Communication agency LF Channel, was named EMEA Marketing Chair of the Worldcom Public Relations Group, the world’s largest network of independently owned public relations counseling firms.

The appointment was decided by the Worldcom EMEA partners that assisted to the regional group meeting held at Taormina, Sicily, from 24 to 26 September. By assuming this position, Imma Folch is responsible for managing and organizing the communication of the network’s actions at a regional level.

“Worldcom stands out for being an independent agencies’ network that promotes participation and collaboration as elements for pursuing excellence in the communication services they offer”,comments Imma.“Leading marketing and communication actions in EMEA is an honor and a great opportunity to promote the network’s excellent reputation”.

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When International Communication begins in Spain

LF Channel coordinates paneuropean PR services in IFA Berlin 2009 together with the german agency HBI Helga Bailey International GmbH

Barcelona, 16 September 2009. Worldcom PR Group partners LF Channel SL and HBI Helga Bailey GmbH, both marketing and communication agencies, teamed together to widen public relations services during IFA tradeshow, which took place in Berlin from September 4th to 9th.

Both agencies worked together to provide PR services to the Spanish company IDAPT, leader in innovating solutions that simplify the use of mobile technologies. The company, based in Barcelona, obtained the local support and coordination from LF Channel, also based in Barcelona, and the market and German media knowledge through HBI, based in Munich and Berlin.

“As Worldcom members we can offer PR services wherever they are needed through our local partners. The client benefits of a resource optimization and of a high value local know-how, thus decreasing the costs and the time that would be needed to work with parallel agencies”, comments Imma Folch-Lázaro, Managing Director at LF Channel.

Through Worlcom PR Group, companies can obtain presence in media from diverse countries through independent local agencies with a deep knowledge of the local market, preferencies and trends.

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LF Channel participates for the third year in a row

in the Worldcom EMEA regional reunion

Barcelona, 10 September 2009. LF Channel, marketing and communication agency, will assist for the third year in a row to the regional reunion of EMEA Worldcom PR Group, the world’s leading network of independently owned public relations counseling firms, which will be held in Taormina, Italy, from the 24 to 26 September.

The central topic for this year reunion will be the relation between social networks and public relations, and how Worldcom member agencies could use them in a better way to satisfy and benefit their clients. At the same time, the conference will include training sessions within the framework of the Next Generation Group to coach the younger employees of the Worldcom PR Group EMEA’s partners.

Peer reviews will also take place during the meeting, through them, the agencies check the work of their partners, they asses each other and provide suggestions, in this way they uphold the network’s stringent quality standards.

In April of this year, during the Worldcom annual reunion realized in Seattle, LF Channel was evaluated according to this procedure and, after obtaining high grades, received the “Worldcom Certificate of Peer Review”. This distinction certificates that the agency has the highest quality standards in business management and good practices in communication established by the group, and indispensable for being part of it.

Lf Channel is part of Worldcom since 2007. During these 3 years, it has participated actively in the different reunions and actions developed by the group at a regional and international level.

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