Inspiring Women in Mobile
Event during the Mobile World Congress 2015
“Women in Mobile” is an initiative lead by Caroline Ragot and Vanessa Estorach with the aim of creating a networking space where the best and brightest international Women in Mobile could meet and exchange their ideas about the future of mobile apps. The first edition of the event was done on March 3rd, during the Mobile World Congress, and LF Channel supported the event’s PR.
We distributed a press release with information about this new event and arranged interviews with the spokespersons. Moreover, a week before the event, we distributed a second press release revealing the content of the event and contacted the main journalists and bloggers to confirm their attendance. In addition, we managed the media attendance to the WIM and gave support to the event management.
The information and the event had a positive reaction from the Spanish media and blogs. The vast majority of women journalists specialized in tech information showed interest in attending the event and shared the information on their social media profiles. Moreover, some top media specialized in business women target made requests for an interview with the founders of WIM.
The total coverage of the event was of 22 articles in online media and blogs with a reach of 2.005.468 OTS and 13 tweets from journalists with a social media reach of 179.795 users, 26 likes and 24 retweets. We also managed 5 interviews with tier one media as TicBeat (480.000 U.U.) and Womenalia (260.000 U.U.).