Introducing a new concept in wine tasting for non-experts
At Christmas 2014, LF Channel was the agency chosen to introduce a new product for #winelovers to the market: Kit de Cata (Wine tasting kit).
Kit de Cata (Winetasting Kit), created by sommelier Clara Isamat, is a game for blind tasting with an educational goal. It is an easy way to learn about wines and to do informal wine tastes. It is a fun experience to be shared with family and friends.
Introducing the new Winetasting Kit with quality materials and direct access to the product creator generated additional media opportunities such as radio interviews and product seeding.
During the Christmas campaign, Kit de Cata (Winetasting Kit) was featured by the top food and wine media and bloggers, and the gift guides of the main dailies. Several lifestyle blogs also selected it among their gift recommendations for their followers.
A targeted coverage of 28 pieces of coverage was generated, with OTS of 26,953,674 and an ADV of 1,515,970 Euros. This boosted orders and the first edition of the product was sold out during the Christmas period.