The mobile payment solution for modern families
Cashcloud is a mWallet service that arrived to Spain in the last months of 2013. The company’s main target were kids and teenagers, and our main goal was to position Cashcloud as the coolest option in the mobile payment environment, with social capabilities, and providing parental control and security.
We developed a plan focused on establishing a fluent and close relationship with the leading media influencers by providing new and fresh content and creating speaking opportunities for the brand’s spokespersons.
Creating local content, organizing a media tour, proactively proposing interviews, creating infographics with local data, conducting a specific campaign with mommy bloggers and securing participation at events and roundtables for Cashcloud were the recipe to build awareness and quality relationships.
In only 6 months, LF Channel managed to achieve 119 clippings, with an OTS of 26,836,178, and including 6 interviews with top tier 1 media.