Creativity Workshop with Lifestyle and Mommy Bloggers
Case shortlisted for the 2014 Golden Sabre Awards – Bloggers Outerach
Wacom is the leader in pen tablets and interactive pen displays for creative professionals. The firm wanted to position its Intuos pen tablet among lifestyle audiences as the tool to turn their tables into a truly creative platform. But it had struggled to get real traction with this target group.
Reaching Spain’s lifestyle bloggers (including fashion, beauty, weddings and mummy bloggers), who are seen as trendsetters, was the approach LF Channel chose to overcome the situation. Although keen to create visual content and receptive to the Intuos concept, this vital audience lacked the confidence to start using it.
We organized a workshop with some of the top bloggers in Barcelona, led by an experienced peer blogger and an influencer, offering full hands-on experience in a cool relaxed atmosphere.
The event triggered a behavior shift among key bloggers attending, who started to test the Intuos to generate creative visual content for their blogs. 10 articles were written in target blogs, generating 265 interactions with their followers.
The activity delivered huge social media results – The total reach achieved through bloggers posts in their blogs, Facebook, Twitter and Instagram accounts was of over 1,500,000 unique users. This included:
341,166 Facebook fans, 235 interactions
164,424 Twitter followers, 240 interactions
91,862 Instagram followers, 1166 interactions