Presenting debt management company as an ally that take care of their customers
Founded in Poland in 1998, KRUK Group is a leading company in debt collection management with more than 20 years of experience. The objective of the company is to offer affordable solutions so that customers can take care of their debts.
LF Channel introduced KRUK’s amicable ways to manage debt collection to journalists, as a new concept in the country, and create fluent and relevant consumer campaigns in order to get positive brand recognition among debtors and the society.
Campaign highlights have included results published at national and regional newspapers, such as El País, business and corporate publications, such as El Economista, as well as lifestyle magazines, and radio broadcasts. We have shared practical consumer-oriented content like buenas ideas para afrontar los gastos de la vuelta al cole (good ideas to front going-back-to-school expenses) and Krukebo method, in order to position KRUK as a key player committed with home financial education in Spain.