On the weekend previous to the Mobile World Congress, the global show for mobile technology and business, held in Barcelona on 15-18th February, LF Channel and HBI organized a tour through the football field of the Barcelona Football Club – the “Camp Nou”.
The tour consisted on showing the visitors around the most emblematic places inside the stadium: the football museum, the Presidential Box, the changing room area and the press room where the players and the DT are interviewed after every match.
Representatives of different companies attending the show enjoyed the tour, and were then invited to share a glass of Catalan cava with Worldcom members from LF Channel and HBI.
PR and Marketing Agency LF Channel
Due to the success in 2009 HBI and LF Channel offer again special support for exhibitors at the GSMA Mobile World Congress 2010 in Barcelona. According to a survey conducted by Worldcom among all Mobile World Congress exhibitors, the main focus on PR activities seem to be in the emerging markets, which are Brazil, India, Russia and China, the so called BRIC states. That is why the Worldcom partners devised a very attractive and unique PR tour for exhibitors to ensure they get on the radar of key journalists covering these growing markets. The offer guarantees meetings with at least two of the most representative reporters of each country as well as complete PR support before, during and after the fair.
For exhibitors who are interested in meeting European press, the Worldcom partners offer a flexible package including English press kits, language support on site if needed, follow up with the press before and after the interviews, support on site for debriefing and final coverage report. Optional services that can be booked separately are pre announcements, Twitter program and localized press material. As special packages the exhibitors can choose between the Southern European package, Northern European package or the Central and Eastern European package. The countries can also be chosen selectively according to the company’s needs.