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Meet Our Team: Frank Machado

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Name:

Frank Machado

Position at LF Channel:

Task Forces Manager Iberia

How long have you been working in LF Channel?

3 years.

Hometown:

Caracas-Venezuela

Where would you take a tourist in your city?

To the “Avila” which has beautiful views.

What do you prefer, news on-line or printed format?

On-line

Twitter or Facebook?

Facebook

Which is your favorite team?

Getafe FC (spanish football team based in Getafe).

Favorite food?

Pasta with a lot of parmesan cheese.

Favorite book?

I don’t read that much, but if I have to choose, I’ld say The Little Prince.

What is your most repeated sentence?

“Chevere” (means cool or good).

What is the best part of your job?

The peolple I work with.

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LF Channel, Alvarion and the Alvarion Channel Academy 2009

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Alvarion Channel Academy

LFChannel- Alvarion Channel Academy

LF Channel prepared the third edition of Alvarion Channel Academy 2009 where the WiMAX leader Alvarion gathered partners, distributors, integrators and major vendors for a two-days session in Madrid and Barcelona. The event took place on the 17th and 18th of November and more than 200 partners from Spain and Portugal assisted and were able to share their expertise and know-how on the market and discuss new business and growth opportunities.

LF Channel carried out successfully the organization of all the aspects of the event and took care of all details to make sure it converts in a real hit for Alvarion and its partners.

Eitan Oppenhaim, Alvarion’s VP and General Manager for Europe, opened the act highlighting the importance of guaranteeing Internet access as one of the major rights of all citizens and showing how WiMAX can contribute to bridge the digital divide and offer carrier class services to vertical markets. Raymond Forado, Iberia Country Manager, presented the latest trends in the market and plans for growth in 2010, while Carlos Martinez, Channel Director, reviewed the work done with the distributors and partners and the objectives and support for next year. Tsahi Tal, Unlicensed Products Director, presented the new BreezeMAX Extreme 5000 WiMAX mobile solution and the novelties/roadmap.

Alvarion’s first WiMAX mobile solution BreezeMAX Extreme 5000 available for commercial deployments aroused excitement among the partners and was received with great interest and source of new business opportunities.

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Worldcom Partners offer Press Packages for GSMA Mobile World Congress 2010

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PR and Marketing Agency LF Channel

Due to the success in 2009 HBI and LF Channel offer again special support for exhibitors at the GSMA Mobile World Congress 2010 in Barcelona. According to a survey conducted by Worldcom among all Mobile World Congress exhibitors, the main focus on PR activities seem to be in the emerging markets, which are Brazil, India, Russia and China, the so called BRIC states. That is why the Worldcom partners devised a very attractive and unique PR tour for exhibitors to ensure they get on the radar of key journalists covering these growing markets. The offer guarantees meetings with at least two of the most representative reporters of each country as well as complete PR support before, during and after the fair.

For exhibitors who are interested in meeting European press, the Worldcom partners offer a flexible package including English press kits, language support on site if needed, follow up with the press before and after the interviews, support on site for debriefing and final coverage report. Optional services that can be booked separately are pre announcements, Twitter program and localized press material. As special packages the exhibitors can choose between the Southern European package, Northern European package or the Central and Eastern European package. The countries can also be chosen selectively according to the company’s needs.

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When International Communication begins in Spain

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PR and Marketing Agency LF Channel

LF Channel coordinates paneuropean PR services in IFA Berlin 2009 together with the german agency HBI Helga Bailey International GmbH

Barcelona, September 16th, 2009 – Worldcom PR Group partners LF Channel SL and HBI Helga Bailey GmbH, both marketing and communication agencies, teamed together to widen public relations services during IFA tradeshow, which took place in Berlin from September 4th to 9th.
Both agencies worked together to provide PR services to the Spanish company IDAPT, leader in innovating solutions that simplify the use of mobile technologies. The company, based in Barcelona, obtained the local support and coordination from LF Channel, also based in Barcelona, and the market and German media knowledge through HBI, based in Munich and Berlin.
“As Worldcom members we can offer PR services wherever they are needed through our local partners. The client benefits of a resource optimization and of a high value local know-how, thus decreasing the costs and the time that would be needed to work with parallel agencies”, comments Imma Folch-Lázaro, Managing Director at LF Channel.
Through Worlcom PR Group, companies can obtain presence in media from diverse countries through independent local agencies with a deep knowledge of the local market, preferencies and trends.

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LF Channel participates for the third year in a row in the Worldcom EMEA regional reunion

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Marketing, PR and Communication Agency LF Channel

Barcelona, 10 september 2009. LF Channel, marketing and communication agency, will assist for the third year in a row to the regional reunion of EMEA Worldcom PR Group, the world’s leading network of independently owned public relations counseling firms, which will be held in Taormina, Italy, from the 24 to 26 September.

The central topic for this year reunion will be the relation between social networks and public relations, and how Worldcom member agencies could use them in a better way to satisfy and benefit their clients. At the same time, the conference will include training sessions within the framework of the Next Generation Group to coach the younger employees of the Worldcom PR Group EMEA’s partners.

Peer reviews will also take place during the meeting, through them, the agencies check the work of their partners, they asses each other and provide suggestions, in this way they uphold the network’s stringent quality standards.

In April of this year, during the Worldcom annual reunion realized in Seattle, LF Channel was evaluated according to this procedure and, after obtaining high grades, received the “Worldcom Certificate of Peer Review”. This distinction certificates that the agency has the highest quality standards in business management and good practices in communication established by the group, and indispensable for being part of it.

Lf Channel is part of Worldcom since 2007. During these 3 years, it has participated actively in the different reunions and actions developed by the group at a regional and international level.

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Worldcom PR Group EMEA gears up for autumn meeting in Sicily

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PR agency LF Channel-Worldcom

Brussels, Belgium. 14 September 2009 – The Worldcom Public Relations Group, the world’s leading network of independently owned public relations counseling firms, today announced that its EMEA Regional Meeting will be held in Taormina, Italy, from 24 to 26 September. The keynote speaker is Martyn Hope, managing director of online sales conversion agency WRS. Hope’s presentation focuses on how PR firms can increase the return on investment of PR campaigns by integrating a ‘convert on arrival’ web approach

Key conference theme: social networks
The dominant topic for the EMEA regional meeting is “Social Relations – the new ‘always on’ PR”. The conference will feature several workshops and round table discussions on how member agencies can best utilize social networks to the benefit of their clients. By sharing their knowledge and experience, Worldcom EMEA partners will come away from the autumn meeting with a wealth of tips and ideas around this key topic.

Maintaining quality: Worldcom Next Generation Group and peer reviews
For younger employees of Worldcom PR Group’s EMEA partners, the conference will include training sessions within the framework of the Next Generation Group. This is a new program developed by Worldcom partners to coach their younger staff and act in concert with the younger generation. Several youngsters from EMEA member agencies have signed up to participate in the training at the autumn meeting.
Worldcom’s established peer appraisal sessions will also be held at the meeting as a further measure to uphold the Group’s stringent quality standards. Peer reviews involve partner agencies regularly assessing each others’ work and providing suggestions for improvement if necessary.

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WORLDCOM PR GROUP MAINTAINS HEALTHY GROWTH IN THE FACE OF ECONOMIC UNCERTAINTY

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EMEA Region up by 29%

LF Channel - Worldcom

Madrid, Spain. June 9th, 2009 – The Worldcom Public Relations Group, the world’s leading network of independently owned public relations counseling firms, announced today that its revenue, client and staff numbers all showed a healthy increase in 2008 compared to 2007. Despite the uncertain economic situation in most regions, the Worldcom PR Group achieved year-on-year revenue growth of over 7 per cent, taking its fee income to well over $243 million from $227 million in the previous year. In addition, the Group’s client base rose by 11 percent to 3,597.

Revenue Growth
Worldcom’s top-line revenue growth in 2008 showed some variations in the Group’s three regions: Americas, Asia Pacific, and EMEA. In the Americas, income remained stable from 2007 to 2008 at $145 million. Asia Pacific grew by 5 per cent to $26 million and EMEA by an impressive 29 per cent to $71 million. The EMEA region also added five new agencies to its member list in 2008 and now employs a total of 583 practitioners. The Americas region has almost 1,200 staff and Asia Pacific some 360. As of 31 December 2008, the Group employed 2,136 people across its three regions.

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