Well, I’ve Now Been To Spain…
“Well, I’ve never been to Spain
But I kind of like the music…”
- Three Dog Night
Well, I’ve now been to Spain and I really do like the music. I just got back last Friday from two weeks there where I attended the Worldcom Public Relations Group’s Annual Group Meeting in Madrid, conducted client planning sessions with our Barcelona-based partner and generally ate and drank my way through two dynamic cities. In the same fashion as the tasty small dishes known as tapas, here is a selection of small bites from the journey.
A Different Kind of Multinational
With 107 partner offices in 91 countries spanning six continents not to mention thousands of employees, and many, many millions of dollars of combined revenues, the Worldcom Public Relations Group stacks up very against the world’s largest public relations firms. The Worldcom advantage, of course, is that clients receive best of breed service from leading agency minds in any given locale as opposed to having to accept less with other solutions. It was great to see the combined strength of the organization on display at the meeting where we focused on further strengthening service across ever-changing geographical, geopolitical and cultural boundaries.