On Tuesday we were sharing with you the first article published in PRNewser (US), after the interview done to Imma Folch, General Manager at LF Channel and Marketing Chair of Worldcom PR Group EMEA, Corinna Voss, GM at HBI Helga Bailey GmbH (Munich) and Chair of Worldcom EMEA, and Patrik Schober, New Members Recruitment Chair and Managing Partner at PRAM Consulting (Prague).

Now we’d like to share a new article with you, this time, about the importance of giving a local touch to companies’ European communications. During the interview, Worldcom partners have explained some key cultural aspects of different European countries, and the media trends in specific markets. The economic situation in some European countries has also been mentioned, together with the example of Spain and Germany.

This article is meant to provide some useful information for American companies who are interested in planning a communication strategy in Europe.

Besides a discussion about the virtues of being part of a network, visiting European Worldcom Public Relations Group executives — Worldcom EMEA chair and MD at Munich-based HBI Helga Bailey GmbH, Corinna Voss; Imma Folch, Worldcom EMEA marketing chair and CEO of Barcelona-based LF Channel S.L.; and Patrik Schober, the network’s member recruitment chair and managing partner at Prague-based PRAM Consulting — also spent a lot of time during our one-on-one discussing the EMEA landscape.

According to Voss, “Africa has a lot of potential,” with countries like Angola, which has a wealth of resources, providing a great deal of opportunity like that seen in the Asia-Pacific region.

And while parts of the EMEA region are untraveled territory for many, there are similarities that will help firms that are new to the region carve out a path.

“We rely personal relationships with media,” said Folch. “In countries in Africa, for example, they might have less media, but the way they work with them will be quite similar to the way we work with them.”

You can read the complete article here: http://www.mediabistro.com/prnewser/worldcom-execs-outreach-in-europe-must-have-a-local-touch_b18226

We want to share with you an article published by PRNewser, from the USA, as a result of an interview made to Imma Folch, General Manager of LF Channel and Worldcom PR Group EMEA Marketing Responsible, together with other two members from the Board of Directors of Worldcom EMEA: Corinna Voss, General Manager of the German agency HBI Helga Bailey GmbH and Chair of Worldcom EMEA, and Patrik Schober, the network Recruitment Chair and Managing Partner of PRAM Consulting, based in Prague.

This article highlights the benefits of working in a network with partners around the world, where each agency is independent and can provide a local market overview. To remain part of the network, each agency must meet certain quality standards that are periodically evaluated.
 

Worldcom Execs Discuss The Network Benefits

“…If at any moment in time you feel that Spain becomes attractive, you can say to the lead agency, ‘Can you call your guys in Spain?” says Worldcom EMEA chair Corinna Voss.

As posted this morning on Twitter (if you’re not following us, @PRNewser), I had the chance to meet one-on-one this morning with three visiting execs from the Worldcom Public Relations Group‘s EMEA arm: Imma Folch, Worldcom EMEA marketing chair and CEO of Barcelona-based LF Channel S.L.; Patrik Schober, the network’s member recruitment chair and managing partner at Prague-based PRAM Consulting; and Voss, who is also an MD at HBI Helga Bailey GmbH, based in Munich, Germany.

Worldcom is a network of independent firms with more than 100 offices that span around the world. Voss, Folch, and Schober represent a diverse region that encompasses dozens of languages, cultures, and hundreds of millions of people. (The other two Worldcom regions are Asia-Pacific, and the Americas.) And the number keeps rising. Last year, a firm in Istanbul was added to the mix, and soon a South African firm will be joining.

Many PR firms operate globally, whether it’s a firm that opens up an office overseas, an agency that partners with or takes a stake in a firm based in a geographic location of interest, or a network like Worldcom where each firm is independent. The visiting Worldcom execs discussed why the network path they’ve laid out is best.

Read the complete article here: http://www.mediabistro.com/prnewser/worldcom-execs-discuss-the-benefit_b18154