The first one was a forum, held in Barcelona, on the 27-29th November. It was a non profit project and the idea was to generate a place were small Non Governmental Organizations could meet, expose activities and plans and generate synergies among others. Different organizations, from many countries were actively participating on this event. LF Channel helped making the news arrive to key journalists and generating interest among target media, allowing the organizers to speak about the initiative through different platforms.
The second one, The Japan Photo Project, is an initiative developed by two photographers who will travel around Japan during 2010, in order to explore Japanese society and habits through to different people: a Japanese native and a Westerner. The adventure can be followed through their website, blog, Facebook, Twitter and YouTube Channel in different formats and languages.
LF Channel supports the initiative with a PR and social media strategy that will accompany the project during the whole year, awaking the interest among journalists, bloggers and the general audience.