Category Archives: Marketing

Marketing

Meet our Team: Susana Jesus

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Name:

Susana Jesus

Position at LF Channel:

Marketing Executive in Lisbon.

How long have you been working in LF Channel?

6 months

Hometown:

Vila Franca de Xila, Portugal.

Where would you take a tourist in your city?

In Lisbon, where I have 30 years living, I would take a tourist to S. Jorge Castle, where  you can have a view of the whole city.

What do you prefer, news on-line or printed format?

Printed format.

Twitter or Facebook?

Facebook

Which is your favorite team?

Benfica (Football team from Lisbon).

Favorite food?

Pizza

Favorite book?

Ensaio sobre a Cegueira (Blindness) by José Saramago.

What is your most repeated sentence?

“If you don’t know where you’re going, any road will take you there” (Lewis Carroll).

What is the best part of your job?

To learn new things everyday.

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Meet Our Team: Frank Machado

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Name:

Frank Machado

Position at LF Channel:

Task Forces Manager Iberia

How long have you been working in LF Channel?

3 years.

Hometown:

Caracas-Venezuela

Where would you take a tourist in your city?

To the “Avila” which has beautiful views.

What do you prefer, news on-line or printed format?

On-line

Twitter or Facebook?

Facebook

Which is your favorite team?

Getafe FC (spanish football team based in Getafe).

Favorite food?

Pasta with a lot of parmesan cheese.

Favorite book?

I don’t read that much, but if I have to choose, I’ld say The Little Prince.

What is your most repeated sentence?

“Chevere” (means cool or good).

What is the best part of your job?

The peolple I work with.

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Meet our Team: Ana Pérez-Carballo

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Name:

Ana

Position at LF Channel:

Project Manager

How long have you been working in LF Channel?

Three years and a half

Hometown:

Madrid

Where would you take a tourist in your city?

to “tapeo” (to have a wide variety of appetizers or snacks from the Spanish cuisine)

What do you prefer, news on-line or printed format?

Printed format

Twitter or Facebook?

Facebook

Which is your favorite team?

“Estudiantes” (Baketball team from Madrid)

Favorite food?

“Caldo Gallego” (Galician soup)

Favorite book?

“4 Friends” by David Trueba

What is your most repeated sentence?

“Someone wants coffee?”

What is the best part of your job?

My colleagues

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Meet our Team: Imma Folch

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Name:

Imma Folch Lázaro

Position at LF Channel:

Director

How long have you been working in LF Channel?

1 month before opening the company the 13th of february 1996

Hometown:

Barcelona

Where would you take a tourist in your city?

To so many places! To see the Gaudí buildings, to drink something at Mirablau and enjoy the city views, to walk Barri Gothic, to eat  in any of the great places we have, to walk in the beach, to have some tapas in el Born, to  see a Barça game..

What do you prefer, news on-line or printed format?

I prefer news on printed format which let you enjoy the pleasure of concentrate in just one thing. 

Twitter or Facebook?

Jeje , and LinkedIn and FourSquare, and Xing … not Tuenti  because I’ve already passed the age.. 

Which is your favorite team?

Barça

Favorite food?

Segovian roasted ‘Cochinillo’ with salad made of Raf tomatoes

Favorite book?

Any book that attracts me enough so I can’t stop reading it - but if I have to choose one, today I’ll say “La mujer habitada” by Gioconda Belli

What is your most repeated sentence?

Peace and good spirit

Which is the best part of your job?

All of you

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First Training of "Promoters' Academy"

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english peq

After several months of work, we have already celebrated the first training of the “Promoters’ Academy” project: “Psicology of sales”. Past March 4th, the training was given in Barcelona by Frank Machado, LF Channel Task Forces Manager Iberia. And yesterday, March 11th, it was given in Madrid by Enrique Hernando, LF Channel Sales Marketing Manager.

The feedback of the attendees was really positive, plus the training was an interesting experience. Both made us really happy. Those who could not attend the course or who are living in other cities, just go to the download link we sent you in order to follow the training online when you feel you have got a bit of time.

We hope this is just the first one of many to come. Thanks to you all for making it possible.

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LF Channel, Alvarion and the Alvarion Channel Academy 2009

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Alvarion Channel Academy

LFChannel- Alvarion Channel Academy

LF Channel prepared the third edition of Alvarion Channel Academy 2009 where the WiMAX leader Alvarion gathered partners, distributors, integrators and major vendors for a two-days session in Madrid and Barcelona. The event took place on the 17th and 18th of November and more than 200 partners from Spain and Portugal assisted and were able to share their expertise and know-how on the market and discuss new business and growth opportunities.

LF Channel carried out successfully the organization of all the aspects of the event and took care of all details to make sure it converts in a real hit for Alvarion and its partners.

Eitan Oppenhaim, Alvarion’s VP and General Manager for Europe, opened the act highlighting the importance of guaranteeing Internet access as one of the major rights of all citizens and showing how WiMAX can contribute to bridge the digital divide and offer carrier class services to vertical markets. Raymond Forado, Iberia Country Manager, presented the latest trends in the market and plans for growth in 2010, while Carlos Martinez, Channel Director, reviewed the work done with the distributors and partners and the objectives and support for next year. Tsahi Tal, Unlicensed Products Director, presented the new BreezeMAX Extreme 5000 WiMAX mobile solution and the novelties/roadmap.

Alvarion’s first WiMAX mobile solution BreezeMAX Extreme 5000 available for commercial deployments aroused excitement among the partners and was received with great interest and source of new business opportunities.

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When International Communication begins in Spain

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PR and Marketing Agency LF Channel

LF Channel coordinates paneuropean PR services in IFA Berlin 2009 together with the german agency HBI Helga Bailey International GmbH

Barcelona, September 16th, 2009 – Worldcom PR Group partners LF Channel SL and HBI Helga Bailey GmbH, both marketing and communication agencies, teamed together to widen public relations services during IFA tradeshow, which took place in Berlin from September 4th to 9th.
Both agencies worked together to provide PR services to the Spanish company IDAPT, leader in innovating solutions that simplify the use of mobile technologies. The company, based in Barcelona, obtained the local support and coordination from LF Channel, also based in Barcelona, and the market and German media knowledge through HBI, based in Munich and Berlin.
“As Worldcom members we can offer PR services wherever they are needed through our local partners. The client benefits of a resource optimization and of a high value local know-how, thus decreasing the costs and the time that would be needed to work with parallel agencies”, comments Imma Folch-Lázaro, Managing Director at LF Channel.
Through Worlcom PR Group, companies can obtain presence in media from diverse countries through independent local agencies with a deep knowledge of the local market, preferencies and trends.

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LF Channel participates for the third year in a row in the Worldcom EMEA regional reunion

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Marketing, PR and Communication Agency LF Channel

Barcelona, 10 september 2009. LF Channel, marketing and communication agency, will assist for the third year in a row to the regional reunion of EMEA Worldcom PR Group, the world’s leading network of independently owned public relations counseling firms, which will be held in Taormina, Italy, from the 24 to 26 September.

The central topic for this year reunion will be the relation between social networks and public relations, and how Worldcom member agencies could use them in a better way to satisfy and benefit their clients. At the same time, the conference will include training sessions within the framework of the Next Generation Group to coach the younger employees of the Worldcom PR Group EMEA’s partners.

Peer reviews will also take place during the meeting, through them, the agencies check the work of their partners, they asses each other and provide suggestions, in this way they uphold the network’s stringent quality standards.

In April of this year, during the Worldcom annual reunion realized in Seattle, LF Channel was evaluated according to this procedure and, after obtaining high grades, received the “Worldcom Certificate of Peer Review”. This distinction certificates that the agency has the highest quality standards in business management and good practices in communication established by the group, and indispensable for being part of it.

Lf Channel is part of Worldcom since 2007. During these 3 years, it has participated actively in the different reunions and actions developed by the group at a regional and international level.

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