Building Synergies with Partners Overseas

Posted on March 30, 2011 by LF Channel

Yesterday LF Channel Managing Director Imma Folch, together with Worldcom partners Corinna Voss, MD at HBI Helga Bailey GmbH and Patrik Schober, managing partner at PRAM Consulting (Prague) participated in a meeting with Dennis Collins, President at the public relations and content development firm TechImage, based in Chicago and also a Worldcom partner. Twelve IT companies attended the event, organized by Dennis Collins. This was a great opportunity for Worldcom partners to explain the differences between European countries regarding media trends and cultural aspects, and advising American companies on specific aspects they should take into consideration when expanding their companies to Europe.

From left to right: Corinna Voss, Patrik Schober, Dennis Collins and Imma Folch.

LF Channel’s Managing Director Imma Folch is currently taking part in this special Worldcom EMEA tour through the US together with the two other EMEA partners mentioned above. The tour’s agenda includes meetings with American partners, and also with local journalists and bloggers. The objective is to strengthen bonds with partners overseas and generate new opportunities of working together.

When simple is clever

Posted on October 20, 2010 by LF Channel

One of the benefits of being members of the Worldcom PR Network is the incredbibly talent people you get to meet. David Grossman is the President of Worldcom’s University. I receive a newsletter with very valuable information for my work in communication and PR. Today I want to share a very simple post, but very very inspiring:

I’m Not Kidding: Three Steps to be a Better Listener

At a recent kid’s story time event at the local bookstore, I overheard its storyteller with directions for the toddlers. “Before we get started, what do we need to do?” she said in her kid-friendly voice, reminding attendees of the rules of story time (complete with helpful gestures perfect for the 2- to 4-year olds and their parents).

Together, they all said:

Open your ears
Close your mouth
Eyes on me

Brilliant, I thought. These three strategies can work for anyone who needs to listen, or who wants to improve their listening skills. It’s amazing that much of what we learn as kids can translate to the workplace, and often how quickly we forget simple but powerful principles that could make life at work a whole lot better.

- David Grossman

I encourage you to read David Grossman’s blog!

Meet Our Team: Flor Calveiro

Posted on June 7, 2010 by LF Channel

Name:

Flor Calveiro

Position at LF Channel:

PR Account Manager

How long have you been working in LF Channel?

1 year and 8 months

Hometown:

Buenos Aires, Argentina

Where would you take a tourist in your city?

I would begin at noon with a grilled meat in ‘Puerto Madero’, where you can find good restaurants next to the river. Then a visit to ‘San Telmo’, one of the oldest districts of the city, and after that to the fashion stores in ‘Palermo’, and at night, to have dinner nearby in the neighbourhood of ‘Las Cañitas’.

What do you prefer, news on-line or printed format?

I’m used to read more online, but the printed format suits perfectly with a morning coffee.

Twitter or Facebook?

Depends on what and when..

Which is your favorite team?

With only 5 days away from the World Cup, the answer is obvious: Argentina’s national team!

Favorite food?

Here, “patatas bravas” (fried potatoes with spicy sauce) and in Argentina the beef tenderloin.

Favorite book?

“Hopscotch” by Julio Cortazar.

What is your most repeated sentence?

“..it’s because in Argentina that’s the way it’s done..”

What is the best part of your job?

The good vibes.

Meet our Team: Imma Folch

Posted on April 23, 2010 by LF Channel

Name:

Imma Folch Lázaro

Position at LF Channel:

Director

How long have you been working in LF Channel?

1 month before opening the company the 13th of february 1996

Hometown:

Barcelona

Where would you take a tourist in your city?

To so many places! To see the Gaudí buildings, to drink something at Mirablau and enjoy the city views, to walk Barri Gothic, to eat in any of the great places we have, to walk in the beach, to have some tapas in el Born, to see a Barça game..

What do you prefer, news on-line or printed format?

I prefer news on printed format which let you enjoy the pleasure of concentrate in just one thing.

Twitter or Facebook?

Jeje , and LinkedIn and FourSquare, and Xing … not Tuenti because I’ve already passed the age..

Which is your favorite team?

Barça

Favorite food?

Segovian roasted ‘Cochinillo’ with salad made of Raf tomatoes

Favorite book?

Any book that attracts me enough so I can’t stop reading it - but if I have to choose one, today I’ll say “La mujer habitada” by Gioconda Belli

What is your most repeated sentence?

Peace and good spirit

Which is the best part of your job?

All of you

Worldcom’s tour to the Barcelona Football Club stadium

Posted on February 24, 2010 by admin

On the weekend previous to the Mobile World Congress, the global show for mobile technology and business, held in Barcelona on 15-18th February, LF Channel and HBI organized a tour through the football field of the Barcelona Football Club – the “Camp Nou”.

The tour consisted on showing the visitors around the most emblematic places inside the stadium: the football museum, the Presidential Box, the changing room area and the press room where the players and the DT are interviewed after every match.

Representatives of different companies attending the show enjoyed the tour, and were then invited to share a glass of Catalan cava with Worldcom members from LF Channel and HBI.

LF Channel supporting the communication of “Micro ONGs” Forum and The Japan Photo Project

Posted on January 26, 2010 by admin

During the last months of 2009 and the first semester of 2010, LF Channel will be supporting the communication of two great projects: the “Micro ONGs” Forum and The Japan Photo Project.

The first one was a forum, held in Barcelona, on the 27-29th November. It was a non profit project and the idea was to generate a place were small Non Governmental Organizations could meet, expose activities and plans and generate synergies among others. Different organizations, from many countries were actively participating on this event. LF Channel helped making the news arrive to key journalists and generating interest among target media, allowing the organizers to speak about the initiative through different platforms.

The second one, The Japan Photo Project, is an initiative developed by two photographers who will travel around Japan during 2010, in order to explore Japanese society and habits through to different people: a Japanese native and a Westerner. The adventure can be followed through their website, blog, Facebook, Twitter and YouTube Channel in different formats and languages.

LF Channel supports the initiative with a PR and social media strategy that will accompany the project during the whole year, awaking the interest among journalists, bloggers and the general audience.

LF Channel, Alvarion and the Alvarion Channel Academy 2009

Posted on December 3, 2009 by admin

LFChannel- Alvarion Channel Academy

LF Channel prepared the third edition of Alvarion Channel Academy 2009 where the WiMAX leader Alvarion gathered partners, distributors, integrators and major vendors for a two-days session in Madrid and Barcelona. The event took place on the 17th and 18th of November and more than 200 partners from Spain and Portugal assisted and were able to share their expertise and know-how on the market and discuss new business and growth opportunities.

LF Channel carried out successfully the organization of all the aspects of the event and took care of all details to make sure it converts in a real hit for Alvarion and its partners.

Eitan Oppenhaim, Alvarion’s VP and General Manager for Europe, opened the act highlighting the importance of guaranteeing Internet access as one of the major rights of all citizens and showing how WiMAX can contribute to bridge the digital divide and offer carrier class services to vertical markets. Raymond Forado, Iberia Country Manager, presented the latest trends in the market and plans for growth in 2010, while Carlos Martinez, Channel Director, reviewed the work done with the distributors and partners and the objectives and support for next year. Tsahi Tal, Unlicensed Products Director, presented the new BreezeMAX Extreme 5000 WiMAX mobile solution and the novelties/roadmap.

Alvarion’s first WiMAX mobile solution BreezeMAX Extreme 5000 available for commercial deployments aroused excitement among the partners and was received with great interest and source of new business opportunities.

Worldcom Partners offer Press Packages for GSMA Mobile World Congress 2010

Posted on October 29, 2009 by admin

PR and Marketing Agency LF Channel

Due to the success in 2009 HBI and LF Channel offer again special support for exhibitors at the GSMA Mobile World Congress 2010 in Barcelona. According to a survey conducted by Worldcom among all Mobile World Congress exhibitors, the main focus on PR activities seem to be in the emerging markets, which are Brazil, India, Russia and China, the so called BRIC states. That is why the Worldcom partners devised a very attractive and unique PR tour for exhibitors to ensure they get on the radar of key journalists covering these growing markets. The offer guarantees meetings with at least two of the most representative reporters of each country as well as complete PR support before, during and after the fair.

For exhibitors who are interested in meeting European press, the Worldcom partners offer a flexible package including English press kits, language support on site if needed, follow up with the press before and after the interviews, support on site for debriefing and final coverage report. Optional services that can be booked separately are pre announcements, Twitter program and localized press material. As special packages the exhibitors can choose between the Southern European package, Northern European package or the Central and Eastern European package. The countries can also be chosen selectively according to the company’s needs.

LF Channel participates for the third year in a row in the Worldcom EMEA regional reunion

Posted on September 14, 2009 by admin

: Marketing, PR and Communication Agency LF Channel

Barcelona, 10 september 2009. LF Channel, marketing and communication agency, will assist for the third year in a row to the regional reunion of EMEA Worldcom PR Group, the world’s leading network of independently owned public relations counseling firms, which will be held in Taormina, Italy, from the 24 to 26 September.

The central topic for this year reunion will be the relation between social networks and public relations, and how Worldcom member agencies could use them in a better way to satisfy and benefit their clients. At the same time, the conference will include training sessions within the framework of the Next Generation Group to coach the younger employees of the Worldcom PR Group EMEA’s partners.

Peer reviews will also take place during the meeting, through them, the agencies check the work of their partners, they asses each other and provide suggestions, in this way they uphold the network’s stringent quality standards.

In April of this year, during the Worldcom annual reunion realized in Seattle, LF Channel was evaluated according to this procedure and, after obtaining high grades, received the “Worldcom Certificate of Peer Review”. This distinction certificates that the agency has the highest quality standards in business management and good practices in communication established by the group, and indispensable for being part of it.

Lf Channel is part of Worldcom since 2007. During these 3 years, it has participated actively in the different reunions and actions developed by the group at a regional and international level.

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Worldcom PR Group EMEA gears up for autumn meeting in Sicily

Posted on September 14, 2009 by admin

PR agency LF Channel-Worldcom

Brussels, Belgium. 14 September 2009 – The Worldcom Public Relations Group, the world’s leading network of independently owned public relations counseling firms, today announced that its EMEA Regional Meeting will be held in Taormina, Italy, from 24 to 26 September. The keynote speaker is Martyn Hope, managing director of online sales conversion agency WRS. Hope’s presentation focuses on how PR firms can increase the return on investment of PR campaigns by integrating a ‘convert on arrival’ web approach

Key conference theme: social networks
The dominant topic for the EMEA regional meeting is “Social Relations – the new ‘always on’ PR”. The conference will feature several workshops and round table discussions on how member agencies can best utilize social networks to the benefit of their clients. By sharing their knowledge and experience, Worldcom EMEA partners will come away from the autumn meeting with a wealth of tips and ideas around this key topic.

Maintaining quality: Worldcom Next Generation Group and peer reviews
For younger employees of Worldcom PR Group’s EMEA partners, the conference will include training sessions within the framework of the Next Generation Group. This is a new program developed by Worldcom partners to coach their younger staff and act in concert with the younger generation. Several youngsters from EMEA member agencies have signed up to participate in the training at the autumn meeting.
Worldcom’s established peer appraisal sessions will also be held at the meeting as a further measure to uphold the Group’s stringent quality standards. Peer reviews involve partner agencies regularly assessing each others’ work and providing suggestions for improvement if necessary.

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