During the last months of 2009 and the first semester of 2010, LF Channel will be supporting the communication of two great projects: the “Micro ONGs” Forum and The Japan Photo Project.
The first one was a forum, held in Barcelona, on the 27-29th November. It was a non profit project and the idea was to generate a place were small Non Governmental Organizations could meet, expose activities and plans and generate synergies among others. Different organizations, from many countries were actively participating on this event. LF Channel helped making the news arrive to key journalists and generating interest among target media, allowing the organizers to speak about the initiative through different platforms.
The second one, The Japan Photo Project, is an initiative developed by two photographers who will travel around Japan during 2010, in order to explore Japanese society and habits through to different people: a Japanese native and a Westerner. The adventure can be followed through their website, blog, Facebook, Twitter and YouTube Channel in different formats and languages.
LF Channel supports the initiative with a PR and social media strategy that will accompany the project during the whole year, awaking the interest among journalists, bloggers and the general audience.
LFChannel- Alvarion Channel Academy
LF Channel prepared the third edition of Alvarion Channel Academy 2009 where the WiMAX leader Alvarion gathered partners, distributors, integrators and major vendors for a two-days session in Madrid and Barcelona. The event took place on the 17th and 18th of November and more than 200 partners from Spain and Portugal assisted and were able to share their expertise and know-how on the market and discuss new business and growth opportunities.
LF Channel carried out successfully the organization of all the aspects of the event and took care of all details to make sure it converts in a real hit for Alvarion and its partners.
Eitan Oppenhaim, Alvarion’s VP and General Manager for Europe, opened the act highlighting the importance of guaranteeing Internet access as one of the major rights of all citizens and showing how WiMAX can contribute to bridge the digital divide and offer carrier class services to vertical markets. Raymond Forado, Iberia Country Manager, presented the latest trends in the market and plans for growth in 2010, while Carlos Martinez, Channel Director, reviewed the work done with the distributors and partners and the objectives and support for next year. Tsahi Tal, Unlicensed Products Director, presented the new BreezeMAX Extreme 5000 WiMAX mobile solution and the novelties/roadmap.
Alvarion’s first WiMAX mobile solution BreezeMAX Extreme 5000 available for commercial deployments aroused excitement among the partners and was received with great interest and source of new business opportunities.